Checklist
How to manage social media, find clients, and make money from your creativity
I'd like to introduce myself, my name is Natalia. I've been making candles for two years now.
And the only thing I regret is: Why didn’t I go into candles earlier?
-
In this niche, I found an outlet, pleasure, beauty and aesthetics, and even my main source of income. - Candlemaking inspires me. I invented and patented my own wax paper making technique, wrote and published a book about flower candles, and launched the Big Flower Course, which now includes over 43 flowers and six of all existing flower candle making techniques. I can be proud of this, and you will gain knowledge whose uniqueness is documented.
- Candle making for me is not just a hobby, it's a life and a constant study. I am proud that I was able to take this craft to a new level. My Big course "Interior Candles" has become a real breakthrough in the industry: I have discovered unique techniques to the world that previously seemed impossible. My geode candles and snow-covered roses caused a real sensation in the professional community. I saw how this idea ignited hundreds of craftsmen across the country, inspiring them to try their hand.
And then I launched the Creative Club, where I teach you how to advance in your business, run social networks so that they work for you all the time, and integrate neural networks into your work for planning and creating content.
I couldn't even dream of it! And that's all in 2 years. It's just love! I am sure that discoveries and achievements in the field of candle making are waiting for you too, the main thing is to start!
My creative journey began 8 years ago with epoxy resin, but wax and candles have literally turned my life around, and if you want a change in your life, I recommend candle making.
By the way, you can always contact me via telegram to talk or ask for advice.
Creativity isn't just a hobby. It's a business that can generate a stable income if you build the right system.
This checklist is your guide from making your first candle in the kitchen to a steady stream of orders from social media.
Try this step-by-step guide and build your own selling brand.
This checklist is your guide from making your first candle in the kitchen to a steady stream of orders from social media.
Try this step-by-step guide and build your own selling brand.
1. WHERE TO START: ORGANIZATION AND PROFILE STRUCTURE
Before posting the first post, you need to understand: a social media profile is not a storefront, it is a system of contact with a customer.
5 pillars of promotion:
Product Selection
Determine your uniqueness (why your candles?)
Visual
Understand what kind of atmosphere and mood you want to broadcast on your profile.
Before posting the first post, you need to understand: a social media profile is not a storefront, it is a system of contact with a customer.
5 pillars of promotion:
Product Selection
Determine your uniqueness (why your candles?)
Visual
Understand what kind of atmosphere and mood you want to broadcast on your profile.
Strategy
Write down the path by which a new subscriber turns into a buyer.
Content
Create a post system that answers customers' questions before they ask them.
Subscriber Search
Set up a regular influx of new audience with the help of content.Before posting the first post, you need to understand: a social media profile is not a storefront, it is a system of contact with a customer.
5 pillars of promotion:
Product Selection
Determine your uniqueness (why your candles?)
Visual
Understand what kind of atmosphere and mood you want to broadcast on your profile.
Strategy
Write down the path by which a new subscriber turns into a buyer.
Content
Create a post system that answers customers' questions before they ask them.
Subscriber Search
Set up a regular influx of new audience with the help of content.
Strategy
Write down the path by which a new subscriber turns into a buyer.
Content
Create a post system that answers customers' questions before they ask them.
Subscriber Search
Set up a regular influx of new audience with the help of content.
5 pillars of promotion:
Product Selection
Determine your uniqueness (why your candles?)
Visual
Understand what kind of atmosphere and mood you want to broadcast on your profile.
Before posting the first post, you need to understand: a social media profile is not a storefront, it is a system of contact with a customer.
5 pillars of promotion:
Product Selection
Determine your uniqueness (why your candles?)
Visual
Understand what kind of atmosphere and mood you want to broadcast on your profile.
Strategy
Write down the path by which a new subscriber turns into a buyer.
Content
Create a post system that answers customers' questions before they ask them.
Subscriber Search
Set up a regular influx of new audience with the help of content.Before posting the first post, you need to understand: a social media profile is not a storefront, it is a system of contact with a customer.
5 pillars of promotion:
Product Selection
Determine your uniqueness (why your candles?)
Visual
Understand what kind of atmosphere and mood you want to broadcast on your profile.
Strategy
Write down the path by which a new subscriber turns into a buyer.
Content
Create a post system that answers customers' questions before they ask them.
Subscriber Search
Set up a regular influx of new audience with the help of content.
Strategy
Write down the path by which a new subscriber turns into a buyer.
Content
Create a post system that answers customers' questions before they ask them.
Subscriber Search
Set up a regular influx of new audience with the help of content.
Click to enlarge.
What a new subscriber sees in 2 seconds:
• Avatar → conveys the personality or aesthetics of the brand.
• Profile header → answers questions: Who are you? How are they useful? How to get a bonus and order
• Highlights → relevant questions close basic questions, remove doubts, and introduce you and your product.
• The feed → makes you fall in love with the aesthetics and quality of the product.
• Avatar → conveys the personality or aesthetics of the brand.
• Profile header → answers questions: Who are you? How are they useful? How to get a bonus and order
• Highlights → relevant questions close basic questions, remove doubts, and introduce you and your product.
• The feed → makes you fall in love with the aesthetics and quality of the product.
2. VISUAL CONCEPT AND AESTHETICS
Candles are an emotional purchase. People don't buy wax, they buy comfort, relaxation and aesthetics. Your visual should broadcast this.
Design a mudboard:
Collect references that reflect the spirit of your brand (minimalism, rural comfort, luxury, rustic).
Color palette:
Choose 2-3 primary colors and 1-2 additional colors. The colors should match the candles and your interior.
Design a mudboard:
Collect references that reflect the spirit of your brand (minimalism, rural comfort, luxury, rustic).
Color palette:
Choose 2-3 primary colors and 1-2 additional colors. The colors should match the candles and your interior.
Click to enlarge.
3. BEAUTIFUL PROFILE PACKAGING
Avatar
Set up your aesthetic photo of the work process or a high-quality macro photo of your flagship candle. No pictures from the Internet.
Current ones
Design the covers in the same style. The minimum set of folders.
The Harmonious Ribbon
Create a layout that reflects you and your concept.
Set up your aesthetic photo of the work process or a high-quality macro photo of your flagship candle. No pictures from the Internet.
Current ones
Design the covers in the same style. The minimum set of folders.
The Harmonious Ribbon
Create a layout that reflects you and your concept.
Click to enlarge.
4. DEFINING THE STRATEGY
A business without a strategy is chaos. To sell expensively, you need to understand who you are selling to and why.
Unpacking the identity
Determine how much of "yourself" you are willing to show on your blog. What are your values that will resonate with customers (love of detail, perfectionism, desire for comfort)?
Data segmentation and analysis
Divide your clients into groups.
Competitor Analysis
Examine 5-7 profiles of different sizes. What are they doing well? What do they lack, what can you give?
Setting goals
Write down the point "B". How much do you want to earn per month on candles after 3 months? How many orders do I need to complete?
The sales funnel
Write down the client's path.
Unpacking the identity
Determine how much of "yourself" you are willing to show on your blog. What are your values that will resonate with customers (love of detail, perfectionism, desire for comfort)?
Data segmentation and analysis
Divide your clients into groups.
Competitor Analysis
Examine 5-7 profiles of different sizes. What are they doing well? What do they lack, what can you give?
Setting goals
Write down the point "B". How much do you want to earn per month on candles after 3 months? How many orders do I need to complete?
The sales funnel
Write down the client's path.
Click to enlarge.
5. CONTENT IMPLEMENTATION AND CUSTOMIZATION
Upgrade to a business account: Connect a professional account to see statistics (coverage, reposts, profile visits).
Read my guide "How to earn an income of $296"
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Барановой Наталье
Барановой Наталье
nataliartblog@yandex.ru